Case Study: Global Consumer Hardware Company

The VP of Innovation at this multi-national consumer hardware company engaged us to assist in developing and executing an IP Strategy. The organization maintained in-house and outside IP counsel, however, this senior manager did not hold expertise regarding how to appropriately protect his company’s expensive new innovation efforts that would be disruptive to his competitors.

This skills gap left his company open to a risk that the revenue streams projected from the new innovations would not be realized. He also often felt his lawyers privileged legal risk over risk over necessary business risk, which meant that his innovation efforts could be restricted unnecessarily at times.

He hired us to educate him in IP Strategy, as well as to assist him in developing broad protection of new innovations. After working with us on several projects, this client established an IP Strategy group inside of his organization that reported into the C-level.

 

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