Everyone Says IP is Your First Step in Getting Your Idea to Market.
Want to be Sure?
Conventional wisdom says that prior to marketing their new product or technology idea, inventors must file for IP protection. This is not necessarily the case for many new ideas and, frankly, for many business ideas, IP protection is not only unnecessary, but can also reduce the possibility that a new product or technology idea will succcessfully enter the marketplace. If more people realized that they did not need to expend their scarce resources on potentially low-value or even worthless IP protection, few would want to move forward without first confirming that they actually needed to obtain IP and what path will lead them to the highest value results. That’s where The Hutter Group comes in.
IP Strategy Counseling to Validate Your Go-Forward Plan
The Hutter Group works with inventors and entrepreneurs who have a product, technology or business model idea to help them determine whether they need to undertake the effort and expense of obtaining IP protection and, if so, how they should do so in the most timing and cost-appropriate manners. After a short consultation with The Hutter Group, many of our clients discover that, contrary to conventional wisdom, IP protection will not benefit their business in the long run. Of course, the decision not to move forward with IP protection frees up money and time for entrepreneurs and inventors to work on getting their ideas to market. Other clients obtain counseling from The Hutter Group that validates that they in fact need IP protection, as well as valuable information on how to pick a good IP attorney and how to ensure that the attorney’s efforts remain in line with their ongoing business plans.
For those clients who elect to obtain IP protection using their own attorney, The Hutter Group can continue to work with them to ensure that they obtain the type and scope of IP protection necessary to allow them to successfully meet their business goals. In other words, we can act as strategic in-house IP attorney at a fraction of what one normally pays for such high level advice.
Benefit from The Hutter Group’s Trusted Network of Referral Sources
The Hutter Group also maintains an extensive network of business professionals who currently seek new product and technology ideas for purchase or investment. In appropriate situations, we will bring our client’s business ideas to those in our network. We can also assist our clients in identifying consultants, manufacturers and other resources that can make their path to commercialization of their product or technology idea less challenging.
If you are an entrepreneur or inventor ready to challenge the conventional wisdom regarding IP protection for a new product or technology idea, call Jackie Hutter at 404-797-8124.