Corporate decision makers know that the majority of corporate value today is in the form of intangible assets. Moreover, they understand that Wall Street increasingly rewards those firms that demonstrate the ability to capitalize on these assets, especially in the form of IP and patents. To this end, forward-thinking business leaders have instructed their management teams to to develop and execute on an IP strategy.
In truth, however, most management teams really do not know where to start with IP strategy because they IP management is not taught in business school. As such, prior to attempting to embark on developing and executing on an IP strategy for your organization, most teams need to obtain the critical skills necessary for successful IP strategy.
The Hutter Group will works innovation and business management teams to allow them to develop internal procedures to identify, capture and protect your intangible assets in a manner that ensures maximizing of your corporate value. The Hutter Group provides teams with knowledge to allow them to be more informed consumers of IP services, thus likely ensuring better ROI on the organization’s IP-related spends.