Sunflower

Intellectual Property is Your Largest Asset. Are You Giving it the Attention it Deserves? Today, the  majority of business value exists in the form of intangible assets, which most people understand to exist in the form of intellectual property (”IP”).  In fact, for some businesses, especially those focused on branded products or information technology, 70 % or more of their assets are intangible. While the recognized basis of corporate value has changed dramatically in recent years, even the most sophisticated business professionals still consider IP as something best managed by their lawyers or that does not need to be managed at all.  This makes little sense:  these same managers would not put their lawyers in charge of their other valuable business assets, so why do they typically trust their lawyers to take the lead on their largest business asset? A clear need exists for business counseling that recognizes that, for most of today’s businesses, IP comprises the most significant asset. Few business models can achieve long term success unless leaders strategically manage their organization’s IP just as they would any other valuable business asset. When faced with the … [Read More...]